I attended a forum of stakeholders yesterday in the City of laGrange Georgia, located about 1 hour southwest of Atlanta. The purpose of the gathering was to explore ways to make LaGrange known as the community of choice for new employees and businesses migrating to the the new Kia auto employment corridor surrounding LaGrange.
The town of LaGrange is one of the few authentic American towns that remains in our country not yet polluted by suburban sprawl development patterns, boasts a downtown main street featuring a central town green with civic fountain, cinema, and college within walking distance. Culture and recreation abound, the schools are good, and it's now positioned in the epicenter of a perfect storm of economic growth...something strange to even say in the midst of our economic crises!
LaGrange is a lovable and affordable place to live and its City and County leaders are determined to properly control growth patterns in the region. But they need to learn to get the word out in an authentic way that will reflect its own authenticity in order to become known as the "community of choice" for new residents migrating into the area.
So how does a Town enlist the help of the social network to reach recruits to this new employment corridor promising 20,000 new jobs? The auto companies won't co-operate and this is a perfect opportunity to engage the public in the creation of the New American Town. This appears to be a bloggers paradise!
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It goes beyond blogging. To create a social movement, you need to create, what I like to call a "community sphere". These spheres exist through blogs, but they also include twitter spheres, facebook spheres, intranet spheres from employers and major stakeholders and align all of them to each serve as a means to an end.
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